“When I stopped fighting my skin and started listening to it, everything changed. "

Hi, I’m Nicole Sherwin—founder of Eco Diva Natural and a lifelong believer in the healing power of nature. My journey into clean, superfood skincare began not in a lab, but from a deeply personal need to heal my own skin. For years, I struggled with adult acne, rosacea, and stubborn pigmentation. Conventional treatments only made things worse—so I turned inward, and toward nature, for answers.

What I discovered changed my life: when you feed your skin the right nutrients—bio-identical, plant-based superfoods—it responds with balance, radiance, and vitality. That discovery became the seed of Eco Diva Natural.

With no funding, little business experience, but a huge amount of grit and passion, I began developing what would become my first skincare formulations live on SABC3’s Expresso Morning Show. I shared my recipes, tested them on myself, and watched the results unfold on national TV. The rest, as they say, is skinstory.

Today, I'm so grateful that Eco Diva Natural is an award-winning, globally recognised brand rooted in my belief that skincare should nourish—not just cover up. Every product is created to support the skin’s microbiome, restore its natural pH, and deliver visible results—without a single synthetic, toxin, or filler in sight.

I’m not just passionate about skin—I’m obsessed with the bigger picture of wellness. From gut health to emotional resilience, I believe true beauty is born from within. That’s why I infuse everything I do with education, love, and science-backed formulas grounded in epigenetics, skin biology, and natural healing.

My philosophy is simple: when we give our skin what it truly needs, it thrives. And when we do it kindly—with ingredients that are sustainably sourced and ethically made—we all glow a little brighter.

Thank you for being part of this journey with me. Let’s create beauty that heals—from the inside out.

Actress, feature’s writer and holistic wellness advocate, Nicole comes from a lineage of pioneers in natural healing. Her grandfather, Len Tannenbaum, was on of the founding partners of Adcock Ingram, who created Ingram’s Camphor Cream, a South African skincare staple. Her father, Dr. Philip Sherwin, was a trailblazer in holistic medicine, mastering homeopathy, naturopathy, acupuncture, and gut health—earning recognition from HRH King Charles for his contributions to integrative medicine.
Inspired by this deep-rooted passion for wellness, Nicole embarked on her own journey. After working in Los Angeles’ film and television industry, she launched The Green Lounge Experience, an eco-conscious event connecting sustainability leaders and wellness experts. But a severe case of heavy metal poisoning in 2011 brought her back to Cape Town, where she underwent a transformative nine-month detox and healing journey with holistic practitioners. This health crisis ignited her mission to create clean, superfood-infused skincare.

As the Cosmetic Chef on South Africa’s popular Expresso Show (SABC3), Nicole shared DIY skincare recipes for over 2 years, demonstrating and proving the power of natural ingredients. She was also the editer Simply Green magazine and contributed to Odyssey Magazine, Wellness Warehouse, and Journal of Natural Medicine, championing holistic skincare, gut health, and sustainability. Today Nicole's editorial features continue to be published in various print and online magazines.

In 2014, Nicole launched Eco Diva Natural, built on kindness—to people, animals, and the planet. Her passion and dedication led to award-winning, plant-based skincare that nourishes the skin and body at a cellular level. Today, Eco Diva Natural is a global leader in clean beauty, inspiring conscious living through science-backed, superfood-rich formulations.
Nicole and her passionate team continue to drive sustainable change, proving that every kind choice makes a difference.