What's in a Serum?

What's in a Serum?

Posted by Nicole Sherwin on

Our skin is more than a surface — it’s a living, breathing ecosystem that deserves nourishment, balance and gentle love every day. But not all skincare is created equal. In a world full of synthetics and “quick fix” formulas, it’s time to talk about what truly nourishes your skin at the cellular level.

Why Plants Work With Your Skin (Not Against It)

Your skin’s microbiome — the community of microflora living on its surface — plays a vital role in protection, hydration, and resilience. Just like the gut, a balanced skin biome equates to healthier, glowing skin.

Plant-derived ingredients bring with them a suite of nutrients (vitamins, essential fatty acids, antioxidants and phytonutrients) that are bio-identical to what your skin recognises and needs. These natural compounds work synergistically with your skin’s pH and microbiome, helping to:

Maintain and support healthy skin pH

Calm inflammation

Restore natural moisture and elasticity

Enhance barrier protection

Feed your skin with nutrient-rich goodness

Because they more closely mimic what your skin already produces, plant-based actives can soothe and teach your skin how to self-balance, rather than forcing it into a one-size-fits-all chemical response.

Synthetic Ingredients: When They Help — and When They Hurt

Synthetic ingredients — even if they’re lab-engineered for specific purposes — aren’t always kind to your skin’s natural ecosystem. Some can:

❌ Disrupt skin pH when used long-term

❌ Suppress natural oil production

❌ Irritate sensitive skin or throw the microbiome out of balance

❌ Trigger dryness or inflammation

This isn’t to say every lab-made ingredient is bad — sometimes synthetics (like certain stabilised forms of vitamin C or hyaluronic acid) can be scientifically effective. But when used as a crutch instead of a complement to nature, they can inadvertently stress the skin over time.

Natural biohacking in skincare is the practice of working with your skin’s biology — not against it — to optimise how it functions, repairs and glows.

Meet Your Ritual: Shop our Superfood Face Serum — deeply hydrating + balancing 

A true botanical powerhouse, the Superfood Face Serum harnesses the healing strength of 7 nutrient-rich plant oils blended with:

🌿 Sweet Almond, Sesame & Apricot Kernel Oils

🌿 Jojoba, Argan, Baobab & Marula Oils — rich in vitamins and essential fatty acids

🌿 Natural antioxidant support from plant actives

🌿 Hyaluronic Acid & Squalane for deep hydration

🌿 Vitamins A, C & E to protect and boost natural collagen

This feather-light, fast-absorbing formula works with your skin’s biome to support natural pH balance, defend against environmental stressors, and deeply nourish without disrupting its delicate ecosystem. From fine lines to uneven tone and sensitivity, it’s a daily hug your skin will thank you for — naturally. 

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