At Eco Diva Natural, our mission has always been simple — to create clean, kind, ethical skincare that nurtures your skin and our shared planet. Today, we’re beyond honoured to announce that we’ve officially joined 1% for the Planet, a global movement of businesses that give back to protect our Earth’s most vital resources.
This means that every single Eco Diva purchase you make contributes directly to environmental NGOs who are tirelessly working to save rainforests, clean our oceans, protect endangered animals, plant trees, and reduce plastic waste. It’s a partnership that aligns perfectly with our purpose — to create beauty that heals, not harms.
It all started with a fishing trip.
1% for the Planet originated along the banks of the Madison River when two longtime friends and successful businessmen went for a fishing trip in 2001.
Realizing businesses are responsible for their environmental impact, they pledged to donate 1% of their annual sales—not profits—to environmental organizations.
In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.
How 1% for the Planet Works
1% for the Planet was founded on a powerful premise: that businesses have a responsibility to give back to the Earth that sustains us. Members commit to donating at least 1% of annual sales — not profits, but total sales — to vetted environmental organisations making measurable impact across the world.
From ocean conservation to reforestation, climate resilience to biodiversity protection, 1% for the Planet connects conscious brands with NGOs that drive real, lasting change. Together, we’re part of a global community of hope, healing, and harmony — using business as a force for good.
Turning Black Friday into Green pHriday
For the past five years, we’ve proudly boycotted Black Friday — that frenzy of excess and overconsumption — and instead created something far more meaningful: Green pHriday.
Our Green pHriday campaign transforms consumerism into consciousness. We invite you to shop with purpose — knowing that each purchase contributes to positive, measurable change for the planet, and YOU will be part of that.
In previous years, we’ve partnered with Greenpop and Food & Trees for Africa, helping to plant thousands of trees across South Africa. This year, we’re expanding our impact globally, by partnering with 1% for the Planet, joining forces with hundreds of environmental NGOs across the world to protect and preserve what matters most: our home, our EARTH.
Together, We Create Change
Your skincare routine is now a ripple of restoration — a daily ritual that nourishes your skin and heals the planet. Every cleanser, serum, balm, and cream you choose supports initiatives that clean rivers, restore forests, protect wildlife, and empower communities.
This Green pHriday — from Friday, 28 November to Monday, 1 December — let’s celebrate the beauty of giving back. Let’s shop consciously. Let’s flow through this festive season with ease, with grace, with kindness, and with joy. Together.
And if you haven’t yet subscribed to our community newsletter — now’s the time. Our loyal subscribers always receive early access to Green pHriday, and trust us — stock moves fast during this magical time of year.
Join us in choosing generosity over greed, love over lack, and purpose over panic.
Together, we are 1% for the Planet. 🌱 SIGN UP TODAY & JOIN THE MOVEMENT
