Eco Diva's 2021 Campaign PerpHectly Me- A Celebration of Human Diversity

Posted by Nicole Sherwin on

WE’VE COLLABORATED WITH WEARE_EGG & OVER 60 PARTNER BRANDS & SERVICES PROVIDERS TO DISRUPT SOCIAL MEDIA ALGORITHMS IN AN EFFORT TO START A KINDNESS REVOLUTION & INSPIRE POSITIVE CHANGE.

Hello beautiful,

We’re playing our part and starting a kindness revolution. We’d love you to join us. We’re campaigning for more self-love, for more self-healing, more earth-healing, more balance –  and to celebrate our unique diversities.

We, Eco Diva Natural, have partnered in a cohesive collaboration with We_Are_EGG retailer and over 60 brands & service providers with a new campaign titled: #PER[pH]ECTLYME 2020NE, that focuses on self-love, kindness, self-healing and to inspire a celebration of human diversity.

The [pH] in Per[pH]ect refers to the [pH] balance of our skin, our gut, our blood, our emotions & our life in general. To read our #Per[pH]ectlyMe Manifesto PLEASE SEE BELOW.

Through highlighting the importance of balance in our lives, we aim to demonstrate how kind, conscious choices we can make every day can not only change our own lives but many others. We aim to encourage positive self-speak, as healthier thoughts inspire us to be mindful of the way we treat others and our environment.

Through working with humans of diverse backgrounds, we aim to inspire not only acceptance of each other, but to celebrate our unique differences.

WATCH OUR CAMPAIGN SHORT FILM, #Per[pH]ectlyMe :

We aim to create mass-scale awareness through creating an *ASMS campaign

[ASMS definition]: The simultaneous release of organic content across multiple platforms, diverse brands and varied media platforms to create AMPLIFIED SOCIAL MEDIA SHARING.

 WHY WE’RE DOING IT THIS WAY?

It’s all about the reach.

We’re disrupting waters and creating waves for heightened organic social media reach, by dodging the ever-changing advertising algorithms that now control the marketing and media platforms.

The current algorithms are offering very little ROI, forcing brands & influencers to pay more while offering less reach. This puts a larger financial strain on small businesses, making it harder to create the awareness needed to support the new start-up.

The start-up space for natural, organic and locally-made brands & service providers is gaining a snowball momentum, as more and more humans are shifting to a healthier, more sustainable life choices. But the costs for digital advertising are becoming increasingly unreachable.

Perhaps the most effective way to create wide reach is through organic collaboration. A barter system. A collaboration with multiple platforms, through which positive organic campaigns can join forces and come to life. Bob Geldorf’s Band Aid and Live 8, as well as the ONE campaigns created global ripples, waves and froth, and opened eyes and doors and hearts. Now, there is an opportunity to shift ,and this can be achieved through amplified social media sharing. This is the time to rethink, to adapt & to flow. A time to shift into a new way of being and a new way of operating. A way of Inclusivity, support and kindness.

One stone on a pond creates a single ripple. Multiple stones on a pond creates waves. Waves create FROTH.

FROTH:  the result of the heightened activity of waters being disrupted, energy being activated, collaboration being formed and alchemy being released.

Our teaser campaign titled ‘HEALING’ launched on Instagram & Facebook on 15th April 2021, in an incredible joint-effort of multi-platform sharing with local brands & service providers, that created a heightened buzz and new awareness for all participating partners.

Self-love, kindness, self-healing

The #perPh]ectlyme 2020ONE campaign officially launches this Earth Day – 22nd April with our short film that aims to stir a kindness revolution.

We would be thrilled to welcome you as part of our Kindness Revolution as we join forces for good & amplify our reach for the benefit of all.

Much love always

Nicole x

ABOUT:

To join our kindness revolution

To see all collaborating partner brands

To read our Manifesto

CLICK HERE

To read more about Eco Diva Natural CLICK HERE

To meet Eco Diva founder, Nicole Sherwin CLICK HERE

To read more about We_Are_EGG CLICK HERE

To get in contact with us & to request images & video footage  CLICK HERE

← Older Post Newer Post →