Re-Imagining Black Friday

Posted by Nicole Sherwin on

RE-imagining Black Friday – Introducing Green [pH]riday

We are super stoked to announce our brand new sustainable revolution; to transform Black Friday consumer shopping deals into so much more. The message behind this, as Madiba quoted, is to; ‘Be the change we wish to see in the world.’

Black Friday has become a seriously frenetic shopping race, where consumers clamber to get the best deals on anything and everything, even things they don’t need or necessarily want. A race where more is more with little to no regard for ethics, waste or for the environment.

That is why we are REimagining BLACK FRIDAY and instead, launching our new sustainable campaign initiative; GREEN [pH]RIDAY.

This sustainable initiative aims to inspire a revolution for more conscious consumerism. To REthink our footprint on the earth. We will still be offering amazing deals on our [pH] balancing skincare, but we are also focusing strongly on giving back to the environment. For this Green [pH]riday, we are planting trees on your behalf.

For every purchase of R1200 or more, we will plant a tree for you, making doing your part for the environment super easy and simple. We’ve partnered with Food and Trees for Africa (FTFA) www.trees.org.za and will be planting fruit or nut trees at local Western Cape community schools. We chose fruit and nut trees because not only do they help to REforest, but the trees will also serve to feed local school children, making your efforts even more sustainable.

Together, we can REvolutionise how the single consumer, with small acts of kindness can affect the collective in a positive and kind way. In other words, every small act counts. Let’s do this Black Friday thing consciously, together and with perfect [pH] balance top of mind not only for our skin, but for the planet too.

Why Trees are so important – Ecological & Environmental Value

Trees contribute to the environment by providing oxygen, improving air quality, climate amelioration, conserving water, preserving soil, and supporting wildlife. During the process of photosynthesis, trees take in carbon dioxide and produce the oxygen we breathe.

About: Food & Trees for Africa (FTFA) is a leading Section 21 Non-Profit Organisation that addresses food security, environmental sustainability, and greening. Their ethos is one of efficiency, transparency, and accountability. They run their non-profit like a business or social enterprise and continue to innovate in the space. This approach has led to them to being one of the best social development organisations on the continent.

At Eco Diva, we focus on [pH] balance for glowing skin, vibrant health & mindfulness. We want to inspire consumers to take more responsibility for every choice they make, and how that choice may potentially impact on others and the planet. We want to highlight the importance of balance, whether it’s with your shopping experiences, your health, your relationships or your happiness. The ripple effect is real, so the choices we make, impact far wider than we can imagine.

We hope you will join our REvolution in RE-imagining Black Friday, and help not only yourself find more balance, but the planet too.

Stock up on your favorite organic skincare spoils for less from Thursday the 27th at 12:01 midnight until 30th November 12:00 midnight.

Keep an eye on the website to see what products are going on sale. Stock is limited, so don’t miss out. 

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