Turning Black Friday Green A Sustainable Shopping Experience

Turning Black Friday Green A Sustainable Shopping Experience

Posted by Nicole Sherwin on

Planting veggies, supporting charities, and nurturing a balanced world, one purchase at a time.

The mad rush of Black Friday sales and the excitement of bargain hunting have become synonymous with the post-Thanksgiving holiday season. Shoppers across the globe anxiously await doorbuster deals and massive discounts, often leading to a retail frenzy that may seem far removed from the essence of the holiday season. However, we have been on a mission to change the way everyone perceives this shopping spectacle and channel the enthusiasm into something truly meaningful – we call it "Green pHriday."

Eco Diva Natural's Green Transformation

For the past five years, we've transformed the chaos of Black Friday retail sales into an opportunity for giving back to the planet, its inhabitants, and the well-being of individuals. Our Green pHriday campaign has been a conscious shift towards sustainability in the midst of the shopping frenzy.

Planting Trees for a Greener Future

At the heart of Green pHriday is our commitment is to environmental sustainability. Instead of indulging in the excesses that often characterize Black Friday, we take a greener route by planting trees and supporting urban farming initiatives. For every purchase made during the Green pHriday event, we will be donating to a wonderful organic farming NGO this year, Abalimi Bezekhaya. This proactive step towards food security not only helps offset carbon emissions but also contributes to the overall well-being of communities and the planet.

Supporting Charities: Giving Back to the Community

We are going beyond merely addressing environmental concerns. The "pH" in Green pHriday stands for more than just the balance of skin; it's a reflection of our holistic approach to well-being. This Black Friday alternative campaign is dedicated to giving back to society by donating a portion of the proceeds to community food gardens. By supporting local gardens, we ensure that those in need receive fresh, nutritious produce, aligning our mission with the spirit of sharing and caring that the holiday season embodies.

Balancing More Than Just pH Levels

Our Green pHriday campaign isn't just about balance in the pH scale. It's a call to balance the enthusiasm for shopping with the understanding that we can make a difference through our actions. Shopping on Green pHriday not only helps maintain a balanced approach to skincare but also promotes balanced gut health, as well as mental and emotional well-being.

Exceptional Discounts and a Noble Cause

This year, our Green pHriday supports a wonderful and worthy cause; Abalimi Bezekhaya. Abalimi Bezekhaya means farmers of the home in isiXhosa and was in established 1982. We are a non-profit organisation (NPO and PBO) that supports micro-farmers in the Cape Flats townships to grow vegetables organically. We enable individuals and groups within the community to grow their own vegetable gardens at home, community or institutional gardens with the purpose to encourage food security and create livelihoods. 

Abalimi Bezekhaya urban food farming

Our Black Friday turned Green pHriday campaign will run from Friday 24th November until Cyber Monday 27th November and offers customers a chance to enjoy guilt-free shopping with a generous 35% discount sitewide. Shoppers can revel in the thrill of Black Friday shopping while knowing that their purchases are contributing to a greener world and a healthier, more sustainable community.

Our initiative is a reminder that we can turn the frenzy of Black Friday into an opportunity to make a positive impact on the environment and society. By planting trees and supporting community food gardens, Eco Diva Natural is not only providing a meaningful alternative to traditional Black Friday sales but also inspiring us to embrace the spirit of giving, ensuring that the holiday season remains true to its essence.

This Green pHriday weekend, join us in embracing a more meaningful, sustainable, and balanced approach to Black Friday shopping. It's a win-win opportunity to nurture yourself, your loved ones, your community, and the planet.


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