We get it: everyone loves a good deal. But let’s be honest—Black Friday often spirals into a frenzy of stress, excess consumerism, and little consideration for the planet, people, or animals. That’s why we’re thrilled to invite you to join us in turning Black Friday green with our Green pHriday, now in its 5th year.
This isn’t just another sale. It’s our way of combining sustainability with self-care. Through our Look Good, Feel Good, Do Good campaign, we’re partnering with Food & Trees for Africa (FTA) to plant a food-bearing tree for every order of R1,000 or more during Green pHriday weekend. And with sitewide savings of up to 40%, you can shop guilt-free while making a meaningful impact.
What Green pHriday Means to Us
Green pHriday is about more than shopping—it’s about conscious living. By choosing Eco Diva Natural, you’re supporting a movement that prioritizes environmental advocacy, food security, and holistic wellness for skin, mind, and gut. Every purchase nourishes not just your skin but also the planet and South African communities.
Our partnership with FTA—a trailblazing non-profit working since 1990 to improve food security and green our landscapes—ensures that your contributions have a tangible, long-term impact. Together, we’re supporting projects that restore the environment and create healthier communities.
Here’s What You’ll Get This Green pHriday:
* Up to 40% savings sitewide
* Free shipping on orders of R1,000 and above
* Our Signature Red String Charm Bracelet (yours with qualifying purchases, while stocks last)
* Tree planting contributions for every R1,000+ order, helping provide food-bearing trees to local communities
Why We’re Doing This
“We’re so excited to celebrate Green pHriday for the 5th year in a row, For us, it’s about so much more than sales—it’s about making a real difference. Our focus on superfoods, skin health, gut health, and sustainability drives everything we do. This initiative lets us and our customers give back to the planet and uplift communities while indulging in the beauty of clean, toxin-free skincare.” - Nicole
Why You’ll Love Joining Us
By shopping with us this Green pHriday, you’re:
* Treating yourself or a special someone (gifting) to award-winning, plant-based superfood skincare
* Contributing to food security and environmental restoration across South Africa
* Joining a community of like-minded, eco-conscious changemakers
This year, let’s transform Black Friday into a celebration of mindful, meaningful living.
A Bit About Us
We’re passionate about holistic, sustainable beauty and wellness. Since our launch, we’ve dedicated ourselves to crafting toxin-free, cruelty-free, superfood-rich skincare that nourishes and protects your skin while caring for the planet.
About Food & Trees for Africa (FTA)
FTA has been South Africa’s leader in greening and food security since 1990. Their innovative projects focus on restoring the environment, improving food security, and uplifting communities with a focus on transparency and long-term impact.
This Green pHriday, let’s shop differently. Look good, feel good, and do good—with Eco Diva Natural.
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