Green pHriday: The Calm in the Chaos
Every year, as the world spirals into the frenzy, rush and retail mania of Black Friday, we choose a different path.
A softer, kinder, more conscious way to welcome the festive season.
For the past six years, Eco Diva Natural has proudly celebrated Green pHriday — our peaceful rebellion against the madness. Instead of slashing prices in a panic-driven race, we invite you into a sanctuary of calm, conscious shopping… with up to 40% savings sitewide, all while giving back to the planet.
This year is extra special.
Because every single order helps us support our inspiring new partners: 1% for the Planet.
Our Partnership with 1% for the Planet
1% for the Planet is a global network of businesses and individuals committed to restoring, regenerating and protecting our natural world. Their partner organisations champion everything from reforestation, tree-planting and wildlife protection to ocean clean-ups, regenerative agriculture, water conservation and environmental justice.
By joining this movement, Eco Diva Natural commits 1% of every sale to high-impact NGOs actively healing the Earth.
We couldn’t be more honoured.
It’s ethical beauty with purpose.
It’s skincare that gives back.
It’s your glow contributing to global good.
Why Green pHriday Matters
Because your purchases hold power.
Because slowing down is an act of self-care.
Because conscious beauty is the future of the industry.
Green pHriday is your moment to fill your festive season basket with pure, plant-powered luxuries, hero superfoods and wellness essentials — at up to 40% off — without compromising ethics, kindness or sustainability.
The perfect opportunity to gather your:
- Festive gifting
- Holiday travel essentials
- Self-care rituals
- Summer skincare must-haves
All while supporting the planet we love.
Your Festive Glow Gift Guide — Up to 40% Off
Vitamin Body Oil — Award-Winning, Skin-Toning, SPF Superfood Magic
If you know, you know.
This luxurious, golden elixir is one of our most adored body treatments — for good reason.
- A natural, nourishing SPF (it's all I use when getting Vitamin D from the sun)
- Incredible for stretch marks, scar recovery and wound healing
- A soothing, hydrating treatment for sunburn
- Silky, firming, deeply restorative
The perfect festive gift for someone you love — or for your own holiday skin prep.
DivaGlow Shimmer Body Butter — The Glow Everyone Talks About
An absolute fan favourite.
Rich, decadent and infused with edible shimmer, this body butter turns skin into a sun-kissed, goddess-level glow with superfood nourishment.
Perfect for beach days, holiday events, and festive sparkle.
Superfood Face Serum — The Gift Everyone Falls in Love With
People who receive this serum always come back for more.
Lightweight, deeply hydrating and clinically proven through thousands of Divas to transform skin tone, radiance and hydration balance.
A universal crowd-pleaser and one of the best gifts you can give.
Superfood Foundation Cover Balms — The Fab Four
If you’ve never tried them, your moment has arrived.
Our four multitasking shades allow you to:
- Cover
- Contour
- Highlight
- Shadow
Nutrient-rich, superfood-packed and incredibly flattering on all skin tones.
They melt into the skin like silk — a must for festive events and holiday travel.
Liquid Vitamin Hydra Mist — Double Award-Winning, Summer’s Holy Grail
Winner of both Glamour Magazine and Woman & Home Awards, this refreshing mist is your hydrating, calming, vitamin-infused companion for:
- Hot summer days
- Beach bags
- Office desks
- Travel
- Post-beach skin
- All-day glow
It’s uplifting, deliciously fragrant and addictive in the best way.
See the Full Range — Up to 40% Off
Explore our entire world of superfood skincare, festive bundles and seasonal favourites right here:
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Don’t Miss It — Annual Savings. Annual Giving. Annual Glow.
Green pHriday comes once a year.
And every year, stock moves fast.
This is your moment to fill your holiday season with luxurious, ethical, superfood skincare that supports both your well-being and the planet.
Shop mindfully. Save beautifully. Give generously. Glow consciously.
